Tag Archives: Burger King

Why the Wall Street Journal Is a Great Newspaper (Tim Horton Edition)

The media coverage of  the Burger King/Tim Hortons merger rumpus has generally been devoid of one thing: Who the hell is Tim Horton? Yesterday’s Wall Street Journal helpfully provided the answer, compliments of Gerald Eskenazi. The Real Tim Horton Amid the … Continue reading

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The New Edvertorial Fútbol

Friday’s New York Times features yet another version of marketing in sheep’s clothing, edvertorial division: Script Takes Sponsors From Bit Players to a Starring Role A SERIES that is to have its premiere on Sunday on ESPN Deportes, the Spanish-language ESPN channel, is distinctive apart from being its … Continue reading

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