Tag Archives: branded entertainment

Accent On Product Placement

Posted on August 31, 2011 by

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading →

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Branded Entertainment: The Gift That Keeps on Giving

Posted on August 26, 2011 by

More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading →

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Introducing SneakADtack.com

Posted on October 6, 2010 by

Stealth advertising is all the rage nowadays – from product placement to branded entertainment to buzz marketing. These ads in sheep’s clothing have increasingly come to be regarded as business as usual. Sneak ADtack is a new website that tracks … Continue reading →

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