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Tag Archives: branded content
Here’s How You Handle Sponsored Content
The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading
Saddest Headline Ever: Journalists Take Refuge In The World Of Branded Content
From our Over to the Dark Side desk New York Observer reporter Kara Bloomgarden-Smoke chronicles the increasing migration of journalists to the stealth marketing industry: Journalists Take Refuge in the World of Branded Content Until December, Melissa Lafsky Wall was the editor of Newsweek’s … Continue reading
The Branded Content Boiler Room
This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading
Marketers Very Content With Branded Content
The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading
Branded Content, UK Style
From the Sneak Adtack International desk Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on The Wall blog in the UK: … Continue reading
Posted in Uncategorized
Tagged branded content, content marketing, Content Marketing Association, George Orwell, Sneak ADtack, The Wall, UK
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State-Of-The-Cuisinart Marketing (II): Obama Campaign Buys Into BuzzFeed’s Branded Content
The Nieman Journalism Lab helpfully illustrates what the hardtracking staff noted yesterday about the blurring of the line between advertising and editorial content. BuzzFeed adapts its branded content approach to political advertising, and Obama’s in Obama for America becomes the first political group to … Continue reading
Posted in Uncategorized
Tagged branded content, Buzzfeed, Jet Blue, Nieman Journalism Lab, Obama for America, Sneak ADtack, Virgin Mobile
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The Sneak In Review (Branded Content Edition)
Check out Sneak Adtack’s weekly roundup for the latest in stealth marketing/branded content from Macy’s and Nine West.
Posted in Uncategorized
Tagged branded content, Macy's, Nine West, Sneak ADtack, Yes Virginia
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Around The World In 80 Product “Plate”ments
Television shows are increasingly content with branded content, as the New York Times reports: This Time the Co-Brand Makes It Into the Title AS marketers increasingly embrace branded entertainment — embedding products in the plots of television shows and movies, making … Continue reading
