Tag Archives: branded content

Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments

Washington Post Opens the Kimono for Stealth Marketers

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Harper’s Puts The Accent On Bazaar For Branded Content

Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

New York Times Catches Up (Sort Of) To Sneak Adtack

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson. Now the New York Times has jumped on the brandwagon. Sponsors Now Pay for Online Articles, Not Just Ads Articles in a series on Mashable.com … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 1 Comment

Here’s How You Handle Sponsored Content

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment