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Tag Archives: Anheuser-Busch
This Bud’s For Rue
Page A3 of the Sunday Boston Globe: Hardworking staff’s reaction: Whiskey Tango Foxtrot? Turns out Anheuser-Busch violated Rule #1 of damage control: Never repeat an attack. It only draws attention to it. Case in point: We had no idea what … Continue reading
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Tagged Anheuser-Busch, Boston Globe, Whiskey Tango Foxtrot, That's Bud. That's Fear
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New! Product UnPlacement!
Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading
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Tagged Anheuser-Busch, Bud, Budweiser, MediaPost, Morgan Spurlock, Product placement, Product UnPlacement, Sneak ADtack
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Soda Jerks
The Financial Times reports that Coca Cola has been lobbying on Capitol Hill against a Senate finance committee proposal to tax non-diet sodas and juices. “[T]he consumer in this environment is not ready for a tax on a basic staple … Continue reading
