Tag Archives: American Express

State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News

Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading

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Dr. Ads Presents ‘The Baggies’

From the Wayback Machine: The good doctor hands out the least-coveted awards in the ad business. (Originally posted on SneakADtack.com)    

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A Tweet New Advertising Gambit (II)

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading

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A Tweet New Advertising Gambit

Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading

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