-
Click to subscribe to RSS
Tag Archives: Advertising Age
Gawker Buys Into ‘Commerce Journalism’
New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading
Did Armstrong Lance The Boil? Not So Much
From our Lance Armstrong Death Watch desk According to ad industry bible Advertising Age, it’s Kaddish for Lance Armstrong in the marketing world. Lance Armstrong Blew His Last Chance, Experts Say Other Disgraced Athletes Have Made Comebacks, So How Marketable … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Kaddish, Lance Armstrong, marketability, Oprah Winfrey, spinning his wheels, Tour de France
Leave a comment
We’re Number 410,102!!
The mainstream media are all a-Twitter over the decision by Pope Benedict XVI to Vati-tweet the faithful. From Tuesday’s New York Times: Twitter Has a New User: The Pope VATICAN CITY — Now trending on Twitter: Pope Benedict XVI. On Monday, the Vatican announced … Continue reading
State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic
From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic
Leave a comment
Facebook Has ADD (Advertising Deficit Disorder)
In the run-up to its ballyhooed IPO (Incredibly Publicized Offering), social media giant Facebook is getting DPNed (Defined Pretty Negatively) in terms of its advertising – read: revenue – potential. Once around the news media park, James, and don’t spare … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Boston Globe, Facebook, Forrester, IPO, Wall Street Journal, Without-a-Tracebook
Leave a comment
Reports Of Facebook’s Death Have Been, Like, Greatly Exaggerated
Begin with Simon Dumenco’s column in this week’s edition of Advertising Age: It’s Curtains for Google! And Facebook! And Tumblr! And … The tech-startup sky is falling! The tech-incumbent sky is falling! The entire tech sky is falling! No, seriously, I’m pretty … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Boston Herald, Facebook, Facebook mobile, Faceluck, Forbes, Google, New York Times, Raakhee Mirchandani, Simon Dumenco, Social Outcast
1 Comment
Consumers Union Goes Public Over Facebook’s Privacy Violations
Advertising Age reports that Consumers Union has run a full-page ad in Politico blasting Facebook’s privacy policy. Consumers Union Blasts Facebook in Full-Page Ad Consumers Union took out a full-page ad in Politico today bashing Facebook’s privacy policies–or lack thereof. While the … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Consumers Union, Facebook, go public, Hear Us Now, Politico, privacy policy
Leave a comment
