Tag Archives: Advertising Age

Journalism Is the Second-Worst Job? Hah! Advertisers Are the Least Trusted!

Good news! Journalists are moving up in the professional world! Via MediaBistro’s FishbowlNY: Newspaper Reporter Now Only Second Worst Career Good news, newspaper reporters of the nation, your job is now only the second worst career choice a person could make. … Continue reading

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Ask Dr. Ads: Truth in Advertising? Really? What Are We, Oxymorons?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So there I was, minding my own business and reading the Sunday New York Times, when I came across this full-page ad from … Continue reading

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WSJ Makes ‘Faustian Pact’ with Native Advertising

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading

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Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading

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Whose Side Is ‘Time’ On?

In his latest New York Times column, Joe Nocera marks yet another another chip in the traditional Chinese Wall between editorial and advertising (which in truth is more and more resembling the Berlin Wall circa 1990). The Fall of the Wall? … Continue reading

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Will Brand Publishers Surpass News Publishers?

From our Sign o’ the Times desk  Advertising Age recently featured an alarming piece about the Brave News World of digital publishing. Flipboard Hits 90 Million Users, Nearly Doubles Since April Selling Digital Ads For Print Ad Rates Just two weeks after … Continue reading

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New York Times Jockeys Its Way Into Native Advertising Steeplechase

Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading

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‘Business Insider’ Lets Advertiser Inside News Content

Big surprise: Yet another news organization has pimped out its editorial content to a paying customer. From Advertising Age: Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix To Start, Newsroom Stories in Sponsored Section Won’t Include Competitors … Continue reading

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New Stealth Gambit Is Like Russian Nesting Ads

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading

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On Native Advertising, BuzzFeed Schools While Google Scolds

Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading

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