Tag Archives: ad campaign

Northeastern University’s National Ad Campaign, Part II

As the hardworking staff previously noted, Northeastern University launched an advertising campaign last week that included this full-page ad in the Boston Globe, the New York Times, and the Wall Street Journal. Turns out, we didn’t know the half of … Continue reading

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Northeastern Goes National with Full-Page Ads

Northeastern University – the Little College That Could . . . Jack Up Its Cost to $55,000 per annum – has gone full-page boogie in a new advertising campaign. From Monday’s Boston Globe:     The same ad ran in Monday’s New … Continue reading

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Legal Sea Foods Leaves A Bad Taste (II)

Some of you splendid readers might remember the hardworking staff’s tsk-tsking of Legal Sea Foods’ latest ad campaign a couple of weeks ago, especially this ad that ran adjacent to the Boston Globe’s obituary pages. Turns out, Henry Wheeler was … Continue reading

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Voters Said Warren Should Change Ads Before Thumbsuckers Did

The Boston Globe front-paged the redoubtable Frank Phillips yesterday in this smoke-alarm piece about Democratic Senate hopeful Elizabeth Warren’s anemic ad campaign. Warren may retool TV ads Is urged to show a personal side Democratic Senate candidate Elizabeth Warren — … Continue reading

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Let The $4 Billion Rumpus Begin! (Chamber of Commerce Edition III)

The U.S. Chamber of Commerce, which has already been plenty active in promoting its legislative and electoral preferences, has launched a new $10 million ad campaign targeting “12 House and eight Senate races as part of an effort referred to … Continue reading

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Rachel Maddow Jumps The Zuccotti Park

MSNBC’s Rachel Maddow is usually pretty scrupulous about her facts, but last night she blatantly misled her audience in a segment that highlighted Occupy Wall Street’s improbable ad campaign: Occupy Wall Street still showing no signs of slowing down, the … Continue reading

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Ale-coholics Anonymous

British brew Newcastle Brown Ale has launched a U.S. ad campaign that features some offbeat TV spots. Representative sample: The campaign also includes outdoor advertising, with billboards such as this one (a poster version is running in Boston): Clever, yes? Except … Continue reading

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NYT Tries To Ad To Digital Subscriptions

First the New York Times launched a pay wall. Then it launched an ad campaign. Via WWD (via the Missus): The Times is running a series of three posters on Metro North, Long Island Railroad, in taxis and on the … Continue reading

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