Tag Archives: Ad Age

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing - was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Ask Dr. Ads: What’s Up With ‘The Kims’ Ad For MailOnline?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I was reading Ad Age the other day and I came across this MailOnline.com ad: And here’s the Times Square billboard, via In-A-Gist . . . … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

New Stealth Gambit Is Like Russian Nesting Ads

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

The Winter Of Our This Content

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Hulubaloo Over Political Ads

One trend that’s emerging during this election cycle is the rise in web video ads and the delay in traditional TV advertising. That’s been most apparent in the GOP presidential primaries, where only Ron Paul (R-89 Seconds) has run extensive … Continue reading

Posted in Uncategorized | Tagged , , , , , | 1 Comment

Sneak ADtack’s Recommended Reading

Every now and then the articles start to pile up at Sneak ADtack Central, so to kind of clear the coffee table, here are some pieces you might want to check out: • Ad Age: Twitter Landing More TV Roles Than Most … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Newton Minow’s Vast Wasteland, Take 2

Fifty years ago today, Federal Communications Commissioner Newton Minow delivered a speech to the National Association of Broadcasters that became a landmark in television-industry criticism. From the Museum of Broadcast Communications: Newton Minow was one of the most controversial figures … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 6 Comments