Tag Archives: Ad Age

Oxymoron o’ the Day (#FashionTruth Edition)

The hardworking staff always enjoys reading the New York Times Thursday Styles section because it’s so, well, Times-ish. Exhibit Umpteen from yesterday’s edition: Ooookay. We’re happy for you. But what really caught our eye was this full-page ad for ModCloth.   … Continue reading

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NYT Ad Dopeslaps NYT

From our Late to the Pot Party desk This full-page ad opposing marijuana legalization appeared in Saturday’s New York Times:     Unusually, it also criticized the Times coverage of the issue. (As you might recall, if you’re not too … Continue reading

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Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

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Ask Dr. Ads: What’s Up With ‘The Kims’ Ad For MailOnline?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I was reading Ad Age the other day and I came across this MailOnline.com ad: And here’s the Times Square billboard, via In-A-Gist . . . … Continue reading

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Ad Age Wants It Both Ways On Stealth Marketing

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading

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FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

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New Stealth Gambit Is Like Russian Nesting Ads

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading

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The Winter Of Our This Content

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading

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Hulubaloo Over Political Ads

One trend that’s emerging during this election cycle is the rise in web video ads and the delay in traditional TV advertising. That’s been most apparent in the GOP presidential primaries, where only Ron Paul (R-89 Seconds) has run extensive … Continue reading

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