Ask Dr. Ads: What’s Up With Patagonia’s ‘Worn Wear’ Ad? (Blacklash Friday Edition)

DrAdsforProfileWell the Doc opened the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was reading the New York Times on (Black) Friday when I came across this full-page ad:

Screen Shot 2013-11-30 at 1.10.55 AM

That’s a real head scratcher, isn’t it, Doc? They’re saying we don’t want you to buy our clothes, we want you to . . . have bought our clothes.

Does that make any sense? What kind of business are these people in?

- L.L.B.

Dear L.L.B.,

Yeah, the Boston Globe ran the four-color version of the ad, where the jacket looks even funkier . . .

Read the rest at Ask Dr. Ads.

About these ads
This entry was posted in Uncategorized and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Ask Dr. Ads: What’s Up With Patagonia’s ‘Worn Wear’ Ad? (Blacklash Friday Edition)

  1. Curmudgeon says:

    While Patagonia clothing used to be decent, good even, the best quality stuff always seemed to come with an Eastern Mountain Sports label.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s