Dr. Dre’s WSJ Two-Step

From our Ad/Ed Pas de Deux desk

Monday’s Wall Street Journal featured this piece that reads like a press release for Beats by Dr. Dre headphones.

MK-CF638_BEATS_G_20130818180339Beats Electronics Looks to Scratch HTC

The maker of the popular Beats by Dr. Dre headphones is looking to buy out its Asian partner and bring in a new investor that can provide it with fresh funds for growth, people familiar with the matter said.

The moves come as the founders of Beats Electronics LLC—music mogul Jimmy Iovine and American hip-hop producer and artist Andre Young, better known as Dr. Dre—are broadening the company’s business from headphones to include speakers, audio systems in cars and consumer electronics and a soon-to-be-launched online streaming music service.

It also comes, the Journal report notes, “only a couple of months after the company shelved a separate deal that would have raised hundreds of millions of dollars in cash for acquisitions and investments, as well as allowing the founders to be paid a dividend without giving up their controlling interest in Beats Electronics.”

Monday’s Wall Street Journal also featured this ad on the back page of the A section (photo courtesy of The Missus):

IMG_2325

 

So.

The Wall Street Journal daily double: Coincidence?

Maybe.

Then again, maybe not.

There’s been no ad in the New York Times, for example. Nor has there been a business story in the Times.

Picture 6

 

Here’s what the Googletron coughs up:

Picture 7

Don’t know if Beats by Dr. Dre ran ads in The Guardian or the New York Post.

But it still has us wondering.

About these ads
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