This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines.
Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday.
“In recent years, the features traditional search engines use to differentiate advertising from natural search results have become less noticeable to consumers, especially for advertising located immediately above the natural results,” Mary Engle, FTC associate director for advertising practices, said in letters to search engine operators. The letters marked the agency’s first major guidance to search engines since 2002, when the agency stated that search companies should clearly differentiate sponsored ads from organic results.
The letters were sent to dozens of companies, including Google, Bing, AOL and Yahoo.
Read the rest at Sneak Adtack.