Post-Racial America? Ha!

From Saturday’s New York Times:

Vitriol Online for Cheerios Ad With Interracial Family

Cheerios-articleLarge

The Cheerios spot shows a young girl asking her mother if the cereal is “good for your heart.” Her mother assures her that is so. The girl runs away with a cereal box, and in the next scene, the girl’s sleeping father awakes with a pile of Cheerios atop the side of his chest where his heart is.

The commercial ends with the word “Love” on screen.

The spot, heartwarming to many, began on national television on Monday and was uploaded to YouTube on Wednesday. But it has caused a furor for the maker of Cheerios, General Mills, because an interracial cast portrays the family.

The advertisement, which features a black father and white mother, has generated vituperative comments online, but General Mills says it stands by the commercial.

Obamanauts, take note.

Note to General Mills: Good for you.

About these ads
This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

3 Responses to Post-Racial America? Ha!

  1. What will the Count Chocula ad be?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s