New York Times Catches Up (Sort Of) To Sneak Adtack

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson.

Now the New York Times has jumped on the brandwagon.

hubble-395Sponsors Now Pay for Online Articles, Not Just Ads

Articles in a series on Mashable.com called “What’s Inside” looked for all the world like the hundreds of other articles on the digital media site. But journalistically, they were something very different.

The articles, about technology topics in a wide variety of products, including modems and the Hubble Space Telescope, were paid for by Snapdragon, a brand of processor chip made by Qualcomm, and the sponsor of the series. Most were even written by Mashable editorial employees . . .

Advertisers and publishers have many names for this new form of marketing — including branded content, sponsored content and native advertising. Regardless of the name, the strategy of having advertisers sponsor or create content that looks like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.

The Times piece over all is so relentlessly sunny-side-up, it reads like sponsored content for sponsored content.

Unfortunately, this is getting to be a habit with the Times. Last month the paper ran a similarly judgment-free piece by Stockholm-syndrome ad columnist Stuart Elliott about sponsored content on television.

Hey, Timesniks: Keep this up and you’ll need to change your slogan to “All the steno that’s fit to print.

Originally posted at Sneak Adtack.

About these ads
This entry was posted in Uncategorized and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to New York Times Catches Up (Sort Of) To Sneak Adtack

  1. Well, you know, the good lack all conviction, etc.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s