Monthly Archives: November 2012

Did Romney Get Rooked?

Among the many mistakes Mitt Romney’s presidential campaign made was his “unusual in-house ad strategy,” described by Politico this way: Unlike other presidential campaigns, which typically outsource their ad reservations and placement to specialized firms with large teams that know … Continue reading

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The New York Times, Kindle, And ‘The Paris Wife’

Monday’s New York Times featured this ad for Amazon’s Kindle Paperwhite:   Which got the headscratching staff to wondering: What book is that a Prologue to? Answer (via Books Distilled): The Paris Wife. Currently #865 in Amazon Best Sellers. With a … Continue reading

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Dearth And Taxes

Two – wait for it – very different takes on Taxachusetts in today’s local dailies. Start with this glass-half-empty front-page piece in the Boston Globe: Mass. tax revenues decline; budget trims loom Looks for ways to curb spending; automatic cut in taxes … Continue reading

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The Digital Tuning Fork

Excellent Neil Swidey piece in Sunday’s Boston Globe Magazine about the rolling focus group that social media networks like Twitter and Facebook have become. Cambridge’s Bluefin Labs decodes social media chatter Facebook users “like” things 2.7 billion times a day. People share … Continue reading

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Branded Content, UK Style

From the Sneak Adtack International desk Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on The Wall blog in the UK: … Continue reading

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Globe Scoops Herald On Scumbag Steve

Saturday’s Boston Globe featured a Page One piece by Billy Baker that some would say shouldn’t have been Page One, and others would say shouldn’t have been a piece (except maybe in the Boston Herald). Regardless . . . Read the rest … Continue reading

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Herald Scoops Globe On Mass. Dem Shenanigans

Special election rules in Massachusetts are the Silly Putty of legislation, taking whatever shape best suits the Democratic majority at the time. Back in 2004, they eliminated a governor’s power to appoint replacements for U.S. Senate vacancies, the better to … Continue reading

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Boston’s MFA: Museum Of Fine(anced) Arts

Boston’s Museum of Fine Arts has some new blockbuster mojo with its Mario Testino: In Your Face exhibit, a natural heir to its Herb Ritts and Ralph Lauren hoedowns. But something else is a natural heir: The MFA’s increasing reliance … Continue reading

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An Email From Facebook? That Can’t Be Good (III)

All this week the hardtracking staff at Sneak Adtack has been on Facebook like Brown on Williamson. And here’s more fallout from The Grate Facebook Email that changes the site from a sort-of democracy to a flatout Markocracy. Via the Wall Street Journal . . … Continue reading

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Boston Herald: The Official Newsletter Of Scott Brown

  Our feisty local tabloid has been keeping close tabs on ‘Round Town Scotty Brown (R-Indian Given). Here’s the tally just from today (call it  his Turkey (Day) Trot), starting with a political piece . . . Read the rest at It’s … Continue reading

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