Product placement is big business in America, as this helpful primer from MediaPost indicates:
Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and its own awards competition and Top 10 lists.
But while products all across the consumer spectrum are fighting (and paying) to get into entertainment programming, some actually want out . . .
Read the rest at Sneak Adtack.