Advertisers Try To Derail Do Not Track Movement

Pity the poor online marketers. Their unfettered access to your consumer data is being threatened, and they don’t like it.

From last Sunday’s New York Times:

Do Not Track? Advertisers Say ‘Don’t Tread on Us’

THE campaign to defang the “Do Not Track” movement began late last month.

Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.

Can’t have that, right?

Read the rest at Sneak Adtack.


This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s