From our We Don’t Have a Clue desk:
Lots of conflicting stories about social media’s influence on the 2012 presidential bakeoff.
Consider these headlines collected by the hardworking staff in just in the past week.
From Time’s Swampland blog:
Campaign 2012, Where Old Media Is New Again
From Silicon Valley’s Chris O’Brien:
Social media in 2012 elections will make 2008 look like digital dark ages
From Advertising Age:
Waiting for the ‘Twitter Election?’ Keep Waiting
How Social Media Is Keeping the GOP Primary Going
From the Wall Street Journal:
When Will Social Media Elect a President?
Answer from the Pew Research Center: Not soon.
Cable Leads the Pack as Campaign News Source
Twitter, Facebook Play Very Modest Roles
Conclusion: Social media’s 2012 election news media profile is way out of proportion to its actual presence.
Discuss among yourselves.