The House of Cartier showcased its standout creativity and innovation with the international online release of “L’Odyssee de Cartier” – a three-and-one-half minute film that chronicles Cartier’s 165 years of rich history, offering viewers a tour of the one-of-a-kind jeweler’s cultural influences that include France, Russia, China and India. Making its U.S. television debut on Sunday, March 4, “L’Odyssee de Cartier” – directed by one of the world’s leading advertising directors, Bruno Aveillan – will air in its entirety during prime time on national TV networks.
The film tells the story of the jeweler’s unique history, from its beginnings as a jeweler to European royalty to its modern-day worldwide luxury status. It reveals a glimpse into an imaginary world inhabited by Cartier’sdesigns, under the watchful gaze of its familiar muse, “La Panthere” (The Panther).
Wait a second. Can we rewind to the commercial?
That’s not a panther. This . . .
. . . is a panther.
This . . .
. . . is a leopard.
Not to get technical about it.