So the Missus and I were watching CBS’s The Good Wife last night when this ad popped up:
The spot ran three and a half minutes but felt like an eternity, which is exactly the image Cartier is going for.
The Missus tells me that all the visuals in the ad reflect classic Cartier creations, and of course I believe her. But I still can’t believe this ad will produce any significant return on investment.
Then again, what do I know.
Campaign Outsider Sidebar™
The Cartier epic was also featured on YouTube’s homepage:
Question: Are the YouTuber potatoes the target market for $15,000 watches?