Mazda Gets Some Lorax-ion

Universal Pictures’ new release The Lorax features a major buildup and a major built-in: A marketing partnership with Mazda.

From Mediaite:

Really?! The Lorax Is Being Used To Shill For SUVs

Irony died this week when the hyper-saccharine, “rainbow-barf monstrosity” 3D-CG film adaptation of Dr. Seuss’s The Lorax announced they were partnering with Mazda to greenwash their CX-5 sport utility vehicle. Are you kidding me?

Mother Jones‘ Kate Sheppard observes that “the car is a standard fuel-injection-engine SUV” and while, “apparently better than other SUVs on the market” it still was “not that good.”

The offending ad:

Mediaite’s conclusion: Shame on everyone involved in this abomination.

Sneak ADtack! conclusion: Amen.

Originally posted on the Newer! Improveder! Sneak ADtack!

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One Response to Mazda Gets Some Lorax-ion

  1. The movie’s abomination has absolutely nothing to do with Mazda. It looks like a travesty because it has taken a wonderful little story and turned it into a massive and god-awful mess.

    The Grinch was great as a half-hour TV animated movie, but was a disaster as a full-length thingy with Jim Carrey.

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