NBC’s Celebrity Apprentice is to product integration what plaid is to Bermuda shorts.
One of the original big-ticket branded entertainment-connected TV shows, “Celebrity Apprentice” has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms.
NBC has also announced some of last season’s — General Motors, Good Sam, and Farouk Hair Systems — will be making a return for the show. Now in its 12th edition, it premieres on Sunday, Feb. 19. Other season sponsors this year include Entertainment.com, Ivanka Trump Collection, O-Cedar and Five Star Fragrance.
That’s more tie-ins than a Martha’s Vineyard marina.
But business as usual for Mr. Trump.
Originally posted on the New! Improveder! Sneak ADtack!