Excellent Wall Street Journal A-Hed in Monday’s edition:
Mousetraps, Maybe, but Can You Build a Better Paper Clip?
U.S. Manufacturers Churn Out Billions Each Year; Hoping a New Model Clicks
Now ACCO Brands Corp., based in this Chicago suburb and dubbing itself a “global powerhouse of leading office-products brands,” hopes Americans will embrace a snazzier clip costing more than 16 times as much.
Dummkopfs, right? Not so fast, says a brandinista at ACCO:
“This is our reinvention of the paper clip,” says Carol Lucarelli, a brand manager at ACCO, as she hands a visitor a sheaf of paper held together by stainless steel clamps called Klix in shiny hues of red, purple, green, blue and “classic silver.” Klix, resembling small hair barrettes, make a snapping sound when closed. “It’s very fun,” says Ms. Lucarelli. “It’s this clickiness.”
Yeah, we got your clickiness right here.
Meanwhile, fun facts to know & tell about paper clips:
• Most of the 11 billion paper clips sold each year in the U.S. are made domestically
• Since 1994, import tariffs up to 127% have protected U.S. clip makers
• 11 billion paper clips equals 35 per American each year
• Supplemental uses: cleaning fingernails, hanging Christmas ornaments, cleaning pipes, unclogging tubes of glue
Campaign Outsider clip ‘n’ save prediction: Klix are for kids.