Who Was Epocrates?

Friday’s New York Times featured a piece on a free smartphone app called Epocrates that lets doctors “look up information on drug dosing, interactions and insurance coverage while seeing a patient.”

Ads included.

But like so much else on the Web, “free” comes with a price: doctors must wade through marketing messages on Epocrates that try to sway their choices of which drugs to prescribe.

The article points out that “[d]octors exposed to drug company information often prescribe more often, at a higher cost and with less quality,” but it never says who Epocrates was.

Turns out he was nobody.

From the corporate website:

Named after the Greek physician Hippocrates, Epocrates squeezes the contents of the Physicians’ Desk Reference into a 4-ounce mobile computer, giving doctors access to information about more than 1,500 commonly prescribed medications.

Epocrates, we hardly knew thee.

About these ads
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s