A Tweet New Advertising Gambit (II)

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads.

Call it tweetvertising.

Exhibit A (for Chobani Greek Yogurt):

Exhibit B (for Trident Layers gum):

Now comes Exhibit C (from the American Express Social Currency campaign):

 

American Express: Social Media Has Its Rewards.

About these ads
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2 Responses to A Tweet New Advertising Gambit (II)

  1. arafat kazi says:

    The first few tweets in the Amex ad seemed suspiciously well spelled, but then there was a “LETS GO SHOPPING” with no apostrophe and I was satisfied.

    Btw, CPB’s been doing an interesting job with this:

    http://www.adrants.com/2011/03/crispin-porter-bogusky-delivers-four.php

    They also have a web thingy where whenever two people tweet about mac n cheese at the same time, they’re sent an email with the info:

    http://mashable.com/2011/03/08/kraft-twitter-jinx/

    Pretty cool stuff.

  2. Pingback: A Tweet New Advertising Gambit (III) | Campaign Outsider

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