The Latest Twit On Twitter: Marc Jacobs

What is it about Twitter that makes tweeters so boneheaded?

Call the roll.

• Kenneth Cole during the Egyptian uprising (via Ad Age):

• Aflac spokesvoice Gilbert Gottfried after the Japanese earthquake/tsunami (via Mashable):

  • “Japan called me. They said ‘maybe those jokes are a hit in the U.S., but over here, they’re all sinking.’”
  • “I was talking to my Japanese real estate agent. I said ‘is there a school in this area.’ She said ‘not now, but just wait.’”

• Chrysler (“Imported from Detroit”) on driving in the Motor City (via MediaBistro):

• And now, fashion designer Marc Jacobs (via New York magazine’s The Cut):

Marc Jacobs Employee Loses Composure on Company Twitter Feed

On Friday at around midnight the tweets you see here were posted to the Marc Jacobs Twitter feed@MarcJacobsIntl. Apparently company CEO Robert Duffy had an “unnamed intern,” according to the Daily Mail, take over the feed while he searched for a dedicated Twitterer to hire. Among the complaints posted to the feed was that Duffy hadn’t been satisfied with any of the 50 candidates presented to him for the position — and that spelling was a real burden.

Actually, the real real burden seems to be spilling in 140 characters whatever pops into your head at any given moment.

The hardworking staff, which to our knowledge pioneered the concept of dead blogging, is now dedicated to the promotion of dead tweeting.

DISCREET BEFORE YOU TWEET.

Can we get an Amen!

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