Friday Page One:
Times Rolls Out Its Pay Design For Web Users
The New York Times introduced a plan on Thursday to begin charging the most frequent users of its Web site $15 for a four-week subscription in a bet that readers will pay for news they are accustomed to getting free.
Beginning March 28, visitors to NYTimes.com will be able to read 20 articles a month without paying, a limit that company executives said was intended to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up the vast majority of the site’s traffic.
Right – soak your best customers while drive-by readers get to freeload.
That’s newsonomics in the digital age.
(For a smart summary of the news world order, check out this Nieman Journalism Lab analysis.)
For a more pedestrian summary, back to the Times:
The Times’s announcement prompted more than 2,500 comments to its Web site.
That comment prompted Lori K from Boston to respond, “The ‘wealthy?’ It’s two lunches at McDonalds. For a month of reporting. I’m happy to support the NYT for such a low price.”
You rock, Lori.