But not as weak as last year.
Good news! Daily papers are dying more slowly now!
The Boston Globe reported its own death by a thousand paper cuts thusly:
The Globe’s daily circulation dropped 15.6 percent to 222,683, while its Sunday circulation dropped 12 percent in the period to 368,303. The New York Times Co. owns the Globe, the Worcester Telegram & Gazette, and its namesake, The New York Times.
That’s versus a 5% drop in average daily newspaper circulation nationwide.
The Boston Herald reported circulation losses that were slightly lower, but knee-buckling just the same.
The Herald’s weekday circulation fell 9.8 percent to 124,691 copies. The tabloid’s Sunday edition decreased 5.7 percent – or by 5,413 copies – to 90,222.
Each paper magnanimously quoted the other’s spin control on their respective declines in circulation.
From the Globe:
Gwen Gage, a Herald spokeswoman, said, “Our audience of 1.3 million readers bears out the importance of the Herald in Boston — whether it’s read in its traditional form, online, or on both platforms.’’
1.3 million? Seriously? Is that every month, or every night in Pat Purcell’s dreams?
Regardless, here’s the Herald’s nod to its crosstown rival:
The Globe said the results of last summer’s price hike are tapering off.
“Our year-over-year circulation results are in line with our expectations, and are primarily the result of our circulation and pricing strategy instituted last summer,” said Globe spokesman Bob Powers in a statement. “We are now seeing the impact of the price increases tapering off.”
Boring Broadsheet, indeed.
Even so, the current dismal numbers are less dismal than last year’s:
During the April-to-September period last year, the Globe’s daily circulation plunged 18.4 percent while the Herald’s fell 17.4 percent.
Progress. It’s all relative, right?