Captain Rupert Chases The Great White Times, Chapter Four

After 1) morphing the Wall Street Journal from a knockout financial daily into a reasonably interesting general-interest newspaper; 2) launching a glossy WSJ. (don’t forget the period) magazine; and 3) bankrolling a WSJ New York Metro section (in hopes of bankrupting the other Big Town broadsheet) . . .

Rupert Murdoch’s latest brainchild is WSJ Weekend, designed to compete with the Sunday edition of the New York Times, the paper Murdoch wants to either a) own, or b) obliterate.

The WSJ new stand-alone features a book review insert and a lifestyle section “[that] will include coverage of travel, fashion, wine and food, among other topics,” according to a Times report.

We’ll see who in the end gets to say, “And I only am alone escaped to tell thee.”

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2 Responses to Captain Rupert Chases The Great White Times, Chapter Four

  1. Curmudgeon says:

    This is an interesting competition.

    From the track record so far, as measured by the profitability of the underlying companies, suggests Murdock is ahead. Way ahead.!

    The current impresario of the Times Company is a far cry from his ancestral predecessors.

    • Campaign Outsider says:

      Totally agree about Pinch, Mudge. As for Rupert, whatever the outcome you gotta admire a guy who loves print and puts serious money behind it.

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