The New York Times reports that Citizens for the Republic, a conservative lobbying group that Ronald Reagan started in 1977 as a political action committee, “plans to begin running a stark, one-minute advertisement . . . that is a twist on “Morning in America,” the 1984 commercial for President Ronald Reagan.”
The 1984 classic (all hail, Hal Riney):
As the Times piece says:
“There’s mourning in America,” the new spot begins, as dreary images of unemployed workers and dilapidated buildings glide by. “Today, 15 million men and women won’t have the opportunity to go to work, business is shuttered, 2,900 families will have their homes foreclosed by nightfall.”
The ad is a blunt, almost point-by-point comparison to the hopeful, optimistic spot from Reagan’s re-election year. “Morning in America” promoted the future, noting, “This afternoon, 6,500 young men and women will be married and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future.” This week’s spot offers a grim contrast: “This afternoon, 6,000 men and women will be married, each of their children to be born with a $30,000 share of the runaway national debt.”
In this case, chalk one up for Reagan.