First there was last Sunday’s Boston Globe front-page piece:

At UMass, top rung remains out of reach

Hampered by years of cuts, Amherst campus struggles to draw ranking Bay State students

Then there was the reaction (via Universal Hub):

UMass grads tell Globe writer where she can stick her article about their alma mater

Now there’s a full-page ad in this Sunday’s Globe, “Paid for by alumni and friends of the University of Massachusetts Amherst,” with the headline:

A Response to The Globe Article of Last Sunday Concerning UMass Amherst

(No link, because apparently alumni and friends of UMass Amherst haven’t caught on to that Internet thing. But they’re pissed off nonetheless.)

Stay tuned for further details.