Conventional wisdom says in political campaigns nowadays, the Internet diversifies while television amplifies.
The TV air war in the Massachusetts gubernatorial race has so far been dominated by the National Governors Association’s $2 million ad blitz targeting mostly independent Tim Cahill, but also incumbent Deval Patrick – all to prop up the desultory campaign of GOP candidate Charlie Baker.
But the social media landscape has been much more fertile ground for judging the gubernatorial hopefuls.
The scorecard as of this week:
Deval Patrick 16,523 likes
Charlie Baker 10,771 likes
Tim Cahill 4749 likes
Jill Stein 2400 likes
Patrick 1443 followers; following 2000*
Baker 2321 followers; following 2005
Cahill 772 followers; following 451
Stein 216 followers; following 221
* The Patrick campaign actually has four twitter feeds (fundraising, organizing, daily briefing, and VoteDeval). The numbers above are for VoteDeval.
Note the Twitter numbers for Patrick and Stein. In real-estate terms, both are underwater: following more than they’re followed.
Patrick’s Failower Index is 557; Stein’s is 5.
Probably not a leading indicator, but you never know.