Dove’s Campaign For Real Damage Control

As the hardworking staff noted on Monday, New York magazine’s The Cut blog reported that Dove had run this ad on Craigslist seeking “real” models for the next installment of the beauty-product makers “Campaign for Real Beauty:”

DOVE “REAL WOMEN” PRINT CASTING JUNE 28-30, 2010 in NYC
ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!
REAL WOMEN ONLY!
LOOKING FOR 3-4 REAL WOMEN for a DOVE PRINT CAMPAIGN!

AGES 35-45, CAUCASIAN, HISPANIC, AFRICAN AMERICAN, & ASIAN!

SHOOT: SUNDAY, JULY 18 in NYC! MUST BE AVAILABLE FOR THE SHOOT!
RATE: $500 for Shoot date & if selected for Ad Campaign (running 2011) you will be paid $4000!
USAGE: 3 years unlimited print & web usage in N. America Only

YOU WILL BE PHOTOGRAPHED FOR THE CAMPAIGN IN A TOWEL!
BEAUTIFUL ARMS AND LEGS AND FACE WILL BE SHOWN!
MUST HAVE FLAWLESS SKIN, NO TATTOOS OR SCARS!
Well groomed and clean…Nice Bodies..NATURALLY, FIT Not too Curvy Not too Athletic.

Great Sparkling Personalities. Beautiful Smiles! A DOVE GIRL!!!
STYLISH AND COOL!
Beautiful HAIR & SKIN is a MUST!!!

PLEASE SUBMIT SNAPSHOTS of FACE & BODY ASAP & WE WILL CALL YOU IN FOR A CASTING NEXT WEEK 6/28-6/30 in NYC!
urbanproddovecasting@gmail.com

Tuesday, The Cut featured this post:

Dove Says Craigslist Ad for Real Women Models Wasn’t Approved

A recent ad posted to Craigslist called for real non-model people for Dove’s “Real Beauty” campaign. Only the company seemed to be looking for the most perfect real women they could get, who had “flawless skin” and “no scars.” But in a statement, Dove says the casting call — which has since been taken down — wasn’t “approved”:

“Unfortunately, this casting notice was not approved by the brand or agency team and did not reflect the spirit of the brand team’s vision. We appreciate that this has been brought to our attention, and we are taking the necessary steps to prevent this from happening in the future. We believe our images demonstrate that real beauty comes in many shapes, sizes, colors and ages and we remain committed to featuring realistic and attainable images of beauty in all our advertising.”

They added that they have shot women with tattoos before, as this old Real Beauty ad clearly shows.

(See photo above.)

So, to review:

Flawless skin, yes; no scars, yes; tattoos, we’ll talk.

About these ads
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One Response to Dove’s Campaign For Real Damage Control

  1. Pingback: Endless Dove | Campaign Outsider

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