Dove Casting Call A Real Beauty

Headline on New York magazine’s The Cut blog:

Dove Seeks Women With ‘Flawless Skin’ and ‘No Scars’ for Its Next Real Beauty Campaign

Lede:

Dove placed an ad on Craigslist Friday evening seeking non-models for its next “Real Beauty” campaign, which is meant to spotlight real women with real bodies to make a statement about all the unrealistic images of women the world is bombarded with daily. However, based on the casting call, the company seems to be looking for real women who are perfect in one sense or another.

Graphic:

The Craigslist ad:

DOVE “REAL WOMEN” PRINT CASTING JUNE 28-30, 2010 in NYC
ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!
REAL WOMEN ONLY!
LOOKING FOR 3-4 REAL WOMEN for a DOVE PRINT CAMPAIGN!

AGES 35-45, CAUCASIAN, HISPANIC, AFRICAN AMERICAN, & ASIAN!

SHOOT: SUNDAY, JULY 18 in NYC! MUST BE AVAILABLE FOR THE SHOOT!
RATE: $500 for Shoot date & if selected for Ad Campaign (running 2011) you will be paid $4000!
USAGE: 3 years unlimited print & web usage in N. America Only

YOU WILL BE PHOTOGRAPHED FOR THE CAMPAIGN IN A TOWEL!
BEAUTIFUL ARMS AND LEGS AND FACE WILL BE SHOWN!
MUST HAVE FLAWLESS SKIN, NO TATTOOS OR SCARS!
Well groomed and clean…Nice Bodies..NATURALLY, FIT Not too Curvy Not too Athletic.

Great Sparkling Personalities. Beautiful Smiles! A DOVE GIRL!!!
STYLISH AND COOL!
Beautiful HAIR & SKIN is a MUST!!!

PLEASE SUBMIT SNAPSHOTS of FACE & BODY ASAP & WE WILL CALL YOU IN FOR A CASTING NEXT WEEK 6/28-6/30 in NYC!
urbanproddovecasting@gmail.com

Real? Unreal? Surreal?

In the world of advertising, who knows?

But beautiful hair and skin is a must.

About these ads
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3 Responses to Dove Casting Call A Real Beauty

  1. Curmudgeon says:

    Ahh. Fake women need not apply.

    We seem to see a rash of these non sequiturs as each new generation tries to show how much cleverer they are than past ones.

  2. Pingback: Dove’s Campaign For Real Damage Control | Campaign Outsider

  3. Pingback: Endless Dove | Campaign Outsider

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