On WBZ Tuesday night, Jon Keller’s vaunted Spin-O-Meter went all Linda Blair when the TV spot Keller had just ad-watched ran right after his segment.
Here’s what Keller reported.
And then that very spot from the Republican Governors Association ran:
Oddly enough, just the other day I came across a radio commentary I wrote over a decade ago that featured this lede:
Newscasts used to be the DMZ of political ads. The Whatever O’Clock News was the place where, in theory anyway, the candidates’ messages appeared in some larger context. Newscasts were supposed to deliver the whole story about half-truths and round partial facts up to the nearest reality.
Jon Keller kept up his end of the deal. But WBZ’s running the spot right afterward kind of canceled out the value of his ad watch.
Don’t get me wrong. This is no darkside conspiracy. This is the news hand not knowing what the ad hand is doing – as it should be.
Which is all the more reason to go back to the time when newscasts were the DMZ of political ads.