Red-blooded men of America, gird your loins! Erectile dysfunction has a new rival!
Also known as low testosterone or hypogonadism, which means the body doesn’t make enough testosterone; Low T may affect mood, muscle mass, bone mineral density, and sexual function.
Beyond that, Low T is the latest in a series of constructive discontents created by advertisers. As James Twitchell noted in his book, Twenty Ads That Shook the World:
To be sure, this is nothing but a protection racket, as the company selling you the relief is also the one creating the deficiency.
There’s a proud marketing history behind Low T, starting with Listerine’s coining the term “halitosis,” which Listerine of course eliminated.
Gillette created five o’clock shadow
Alberto VO5 created split ends
Absorbine Jr. created athlete’s foot
Lifebuoy created body odor
Xanax created panic attacks
Ropinrole created Restless Leg Syndrome
As Twitchell puts it, marketers are “able to manufacture the horns of a dilemma, and then sell the horn-removal equipment.”
Which makes marketers downright horny.