From the Pew Internet & American Life Project (via the Center for Media Research), this survey:
Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. On that “typical day”:
- 78% of Americans say they get news from a local TV station.
- 73% say they get news from a national network such as CBS or cable TV station such as CNN or Fox News.
- 61% say they get some kind of news online.
- 54% say they listen to a radio news program at home or in the car.
- 50% say they read news in a local newspaper.
- 17% say they read news in a national newspaper such as the New York Times or USA Today.
In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized and participatory. These new metrics stand out:
- Portable: 33% of cell phone owners now access news on their cell phones.
- Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
- Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
Just one more in a series of journalism wake-up calls.